ABOUT US
Our DNA
Math-based approach
Data-driven MO underpinned by strategic, statistically-focussed methodologies
Cutting edge technology
AI-enabled operations which harness the latest developments across sales solutions, personalised automation to drive scale
Deep expertise
Decades of collective experience in commercialising a diverse range of sports assets, extensive networks and industry knowledge
Operational excellence
Rigorous processes, clear internal ways of working, best-in-class execution at all stages of the sales funnel
Leadership team
An experienced team with over £5bn in revenue generation across world-class rights holders.
Chairman
Richard Arnold
During his tenure at Manchester Utd, Richard oversaw the club’s market value increase from £795m to £4.3bn, through commercial revenue generation and innovation, and implementing the largest and most successful digital engagement platform in world sport. Richard is using his expertise to support Red Tiger’s clients across all aspects of commercialisation and value generation.
Managing Director
Laurence Miller
Laurence leads the day-to-day operations with a sharp focus on driving revenue and innovation for our clients. By building and empowering a high-performing team across sales, strategy, insights, design, and operations, Laurence ensures we deliver best-in-class solutions backed by cutting-edge tools and thinking.
Commercial Director
Guy Richards
Guy leads our world-class sales team, harnessing insights, technology, and creative strategy to unlock meaningful commercial opportunities. With a sharp focus on results, he helps drive sustainable revenue growth for our clients.
Strategy Director
Polly Adams
Polly combines data, insights, and technology to shape smart, AI-enabled strategies. She supports rights holders through every stage of strategic development, ensuring our approach is innovative, efficient, and built for impact.
Decades of experience across world class sports right holders
